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YOSEMITE GAZETTE 10 000 circulation every three months 2 5 readers per copy Nobody knows these rapids better than rafting pioneer Marty McDonnell World Class by Tom Gardner Royal Robbins aid climbing on the third pitch on Salath Wall in a photo titled Cool Aid Half Dome one day or two Both have advantages you decide by Rick Deutsch Tim Erickson on Cuneo Road in Greeley Hill on the Erickson Family Cattle Drive by Marv Dealy The Yosemite Gazette has been published quarterly for the past five years It is a 16 page publication and measures nine by twelve inches The design theme is old timey with black ink printed on seventy pound buff colored paper The content features a compelling mix of history and current events from Yosemite the Sierra the Mother Lode and towns from Oakhurst to Bodie but no club news Articles include both original stories written for the Yosemite Gazette which have featured interviews with people such as Royal Robbins and Tom Frost famous for climbing exploits in Yosemite Park in the 1960s to Harold Eaton famous for outrunning the California Highway Patrol in the pre World War II era when he lived in Big Oak Flat California We also include excerpts each issue from authors such as Elizabeth and John O Neill who wrote Tioga Tramps and other books about Yosemite David Lukas a published naturalist living near Yosemite and Matt Johanson whose new book Yosemite Epics features stories from twenty three Yosemite personalities including backcountry skiers buried by an avalanche a rock climber whose rope snaps and a climbing legend whose daring kayak adventure helps him discover greater health and happiness We ve also published a series of stories called The Best Way to see Yosemite is which have included rides into the park in both 1941 Cadillac Deluxe Convertible and a 1966 427 Shelby Cobra as well as stories about hiking climbing and biking in Yosemite Other stories have included a recounting of the first airplane to land in Yosemite Valley the first car over Tioga Pass the pros and cons of raising or razing Hetch Hetchy Dam and stories about both trail trials and endurance riding as well as calf branding and the Erickson Family cattle drive Distribution of the Yosemite Gazette is through advertisers and visitors centers for the Yosemite Tuolumne Twain Harte Calaveras Mariposa Oakhurst Independence Lone Pine Bass Lake and Bishop Chambers of Commerce the visitors centers at Mammoth Lakes and Lee Vining plus over 200 outlets such as post offices banks libraries mus eums galleries etc See detailed accounting of etc back page Our goals are to increase circulation distribution networks subscriptions and advertising support while expanding the Yosemite Gazette s website to better serve our advertisers subscribers and far flung readers Telling the Stories of Yosemite and Beyond Contact Michelle Klein Purveyor of Advertising and Community Support Michelle YosemiteGazette com 530 515 2553 209 536 1143 YOSEMITE GAZETTE Post Office Box 5227 Sonora California 95370 5227 Phone and fax 209 536 1143 Editor YosemiteGazette com www YosemiteGazette com www facebook com YosemiteGazette Deadlines Advertisements must be submitted 30 days prior to publication December 1 March 1 June 1 September 1 Quarterly issues are distributed March 1 April 1 July 1 October 1 Changes to existing advertisements or cancellations must be made in writing or email 30 days prior to publication
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Page Two YOSEMITE GAZETTE 10 000 circulation every three months 2 5 readers per copy Top Five Reasons to Advertise in the Yosemite Gazette All Included in Ad Rates 1 Guaranteed page prominence and high visibility in 16 page threemonth shelf life 10 000 circulation 40 000 yearly quarterly publication as opposed to a one time daily weekly or monthly publication with multiple pages and sections 2 Online ad daily presentation links including business locator buttons on our map for our advertisers on our website soon to be converted to a dynamic new template 3 Inclusion for advertisers your message hot links coupons specials events etc in our Yosemite Gazette email updates sent monthly to over 1 250 email addresses including advertisers sponsors partners subscribers our VIP list area chambers of commerce and visitor s bureaus California tourism centers your own selected addressees etc Your link s on these email Updates can be tracked and we can send you an email list of those who have clicked on your link s 4 Ongoing current updated Yosemite Gazette Facebook page Published quarterly by the Yosemite Publishing Company P O Box 5227 Sonora California 95370 209 536 1143 or 707 337 4444 Editor and Publisher Michael Gahagan opportunities including description of your business or service as Friends tagging your business enterprise s or services becoming mutual partners recommendations etc Photos aerials tagged photo albums of advertisers see Cover s and Indigeny Rerserve albums on our Facebook pages can be included on the Yosemite Gazette Facebook pages 5 State of the art digital presentation of the Yosemite Gazette online including a website page link to an interactive version of each issue dating back six years One Quarter Page Horizontal 650 black white 220 per month 4xs 2 600 Annual Discount 260 2 340 paid in advance 800 color 266 per month 4xs 3 200 Annual Discount 320 2 880 paid in advance 3 columns 6 5 8 w x 3 1 2 h Existing camera ready artwork may be used if it s available electronically and is in PDF format Ad makeup is not included in the publication price Inquire for hourly formatting and production rates One Half Page 1 000 black white 330 per month 4xs 4 000 Annual Discount 400 3 600 paid in advance 1 250 color 417 per month Assistant to the Editor 4xs 5 000 Annual Discount 500 4 500 paid in advance Correspondents Contributors 4 columns 8 1 2 w x 5 1 2 h Constance O Connor Marc Fossum Rick Deutsch Tom Gardner Debbie Adams Renny Avey David Lukas John Carroll O Neill Peter Hoss Elizabeth Stone O Neill Leroy Radanovich David Hubbard Sharon Giacomazzi Ed Swanzey Michael Elsohn Ross Advertising Marketing Media Foraker Advertising Michelle Klein Circulation Jack B Nimble Printing Foothill Printing Graphics Angels Camp Existing camera ready artwork may be used if it s available electronically and is in PDF format Ad makeup is not included in the publication price Inquire for hourly formatting and production rates
Yosemite California 2017 10 000 circulation every three months 2 5 readers per copy Page Three A Quarterly with Daily Online Advertising Programs All advertisers are included online with full color renditions of their black and white Yosemite Gazette One Eighth Page Horizontal 335 black white 112 per month 4xs 1 340 Annual Discount 134 1 206 paid in advance 425 color 142 per month 4xs 1 700 Annual Discount 170 1 530 paid in advance 2 columns 4 1 8 w x 2 3 4 h One Eighth Vertical 335 black white 112 per month 4xs 1 340 Annual Discount 134 1 206 paid in advance 425 color 142 per month 4xs 1 700 Annual Discount 170 1 530 paid in advance 1 Column 2 w x 5 1 2 h One Quarter Page Vertical 650 black white 220 per month 4xs 2 600 Annual Discount 260 2 340 paid in advance 800 color 266 per month 4xs 3 200 Annual Discount 320 2 880 paid in advance 2 columns 4 1 8 w x 5 1 2 h Existing camera ready artwork may be used if it s available electronically and is in PDF format Ad makeup is not included in the publication price Inquire for hourly formatting and production rates One Quarter Page Vertical Co Op 165 for three months of 10 000 circulation 54 17 a month advertisements at no extra charge Pay as little as 75 per month for three months of circulation to reach a select audience 10 000 of active consumers and Yosemite Gazette faithful Participation in the advertising program of the Yosemite Gazette not only promotes your business and demonstrates community support but provides for a variety of articles and features developed to preserve the rich and treasured historical legacy of the Yosemite region Business Card Vertical 225 black white 75 per month 4xs 900 Annual Discount 90 810 paid in advance 275 color 92 per month 4xs 1 100 Annual Discount 110 990 paid in advance 2 w x 3 1 2 h Existing camera ready artwork may be used if it s available electronically and is in PDF format Ad makeup is not included in the publication price Inquire for hourly formatting and production rates 165 for three months of 10 000 circulation 54 17 a month Business Card Horizontal 225 black white 75 per month 165 for three months of 10 000 circulation 54 17 a month 4xs 900 Annual Discount 90 810 165 paid in advance for three months of 10 000 circulation 54 17 a month 275 color 92 per month 4xs 1 100 Annual Discount 110 990 paid in advance 4 1 8 w x 2 h Banner Ads 500 black white 167 per month 4xs 2 000 Annual Discount 200 1 800 625 color 208 per month 4xs 2 500 Annual Discount 250 2 250 Four Columns 8 1 2 w x 2 h
YOSEMITE GAZETTE 10 000 circulation every three months 2 5 readers per copy Columbia Chamber of Commerce Main Distribution Columbia Mercantile Yosemite Bank Groveland Mariposa Oakhurst Coarsegold Tuolumne County Tuolumne County Columbia State Historic Park Museum Columbia Airport Columbia Post Office Columbia Mercantile City Hotel Fallon Hotel Native Sons of California Museum Brown s Coffee Shop Columbia Ebbler s Saddle Shop Columbia Kate s Tea House Columbia Chamber of Commerce Columbia House Columbia Clothiers Emproium Tuolumne County Arts Alliance Tuolumne County Chamber of Commerce Tuolumne County Historical Society Tuolumne County Visitors Bureau Tuolumne County Library Indigeny Reserve Apple Valley Sierra Repertory Theater Schnoogs Cafe Sonora Hills Clubhouse Ventana Gallery Sierra Nevada Adventure Company Sonora Joe s Coffee Shop Legends Books and Antiques Mountain Home Gifts Sonora Blueprint and Graphics The Emporium Jamestown Stogies Jamestown Victorian Gold B B Jamestown The National Hotel Jamestown Hurst Ranch Jamestown Twain Harte Area Chamber of Commerce Tuolumne City Memorial Museum Tuolumne City Post Office John s Tuolumne Market Black Oak Casino Covers Apple Ranch Schnoogs Station Standard Nature s Whole Food Depot Standard The Standard Pour Mountain Sage Coffee Cross Country Caf Iron Door Saloon Charlotte Hotel Groveland Hotel Yosemite Adventure Supplies Groveland Museum Yosemite Bank The Pizza Factory Rabo Bank Yosemite Westgate Lodge Pine Mountain Lake Country Club Priest Station Cafe and Store Evergreen Lodge Rush Creek Lodge Columbia Sonora Jamestown Twain Harte Tuolumne Groveland Calaveras Amador Counties Calaveras Chamber of Commerce Angels Camp Museum Murphys Hotel Ironstone Vineyards Chatom Winery Hatcher Winery Newsom Harlow Winery Milliare Winery Murphys Museum Victoria Bar and Inn Twisted Oak Winery Glory Hole Melones Reservoir the Leger Hotel Mokelumme Hill Holiday Inn Express Jackson Mariposa County Aramark Curry Village The Majestic Ahwahnee Hotel Yosemite Valley Visitor Center The Yosemite Lodge Le Conte Memorial Lodge Yosemite Badger Pass Ski Area Glacier Point Visitor Center Wawona Visitor Center Wawona Hotel The Redwoods in Yosemite Yosemite View Lodge El Portal Market Yosemite Conservancy Briceberg Visitor Center Indian Flat RV Park Yosemite Cedar Lodge Yosemite Bug Mountain Resort Yosemite West Mariposa KOA High Country Health Food and Caf Pony Expresso Coffee House Trading Post Mountain Flowers and Gifts Foster s True Value Hardware Wawona Hotel Mariposa County and Hwy 140 corridor The Majestic Yosemite Hotel aka The Ahwahnee Yosemite National Park Mariposa County continued Madera County and south Yosemite Mariposa Tourism Bureau Miner s Inn Miner s Roadhouse 140 Yosemite Bank Yosemite Inn Mariposa Chamber of Commerce and Visitor Center Happy Burger Diner 1850 Restaurant Pioneer Market Pioneer Market Mariposa Museum and History Center Mariposa Martial Arts Academy Sal s Mexican Restaurant Jantz Caf Bakery Mariposa Lodge Coldwell Banker Monarch Inn Mariposa Fruit and Nut Company Mother Lode Lodge Gold Rush Trading Post Subway Sandwiches Sugar Pine Caf Prospectors Brewing Company River Rock Inn Deli Garden and Caf Charles St Dinner House Savoury s Restaurant George s Fremont House Coast Hardware Sierra Foothill Gallery Anahata Fair Trade Yosemi Tea and Coffee Faded Elegance The Company Store Yosemite Gifts Mariposa Pizza Factory Bett s Gold Coin Sports Tavern Mariposa Ice Creamery 56th Street Inn Casto Oaks Fine Wine and Art Castillo s Mexican Restaurant Comfort Inn Yosemite Valley Gateway Mariposa Art s Council Yosemite Grill Best Western Yosemite Gateway Century 21 Sierra Gold Triangle Market California State Mineral Mining Museum Mariposa County Fairgrounds and Exposition Center Bootjack Market Deli Sportsman s Caf Yosemite Bed Breakfast Oakhurst Chamber of Commerce Yosemite Bank Oakhurst Yosemite Gateway Gallery Row Oakhurst King Vintage Clothing Museum Yosemite Sierra Visitors Bureau Oakhurst High Sierras RV Park Bass Lake Lodge Western Sierra Nursery Kettle Restaurant Yosemite Southgate Motel Comfort Inn Days Inn Shilo Inn Best Western Sierra Sky Ranch Tenaya Lodge Yosemite Area Rapid Transit Merced Eastern Slope Sierras Bishop Area C of C VB June Lake Loop C of C Silver Lake Resort June Lake Lake Front Cabins June Lake Lee Vining Chamber of Commerce Lone Pine Chamber of Commerce Mammoth Lakes Chamber of Commerce Mammoth Lakes Welcome Center Mono Basin Scenic Visitors Center Browns Supply RV Parks Bay Area Peete s Coffee Houses Orinda Lafayette Marmot Mountain Works Berkeley John Muir House Yosemite Conservancy California Historical Society Bass Pro Outdoor World Manteca REI outlets 13 in Bay Area Santa Rosa Corte Madera Roseville Sacramento Folsom Marina Mt View San Francisco San Carlos Saratoga Berkeley Fremont Brentwood Concord Dublin Stockton Fresno Santa Ana Huntington Beach Reno Nevada What s in a Name The power of a name and its value has long been immortalized in prose poetry and religious ceremony If you have a business company service agency practice or non profit with Yosemite in the title you are entitled to Yosemite Gazette advertising discounts for two and four insertions To Sign Up for the Yosemite Brand Program Contact Michelle Klein 530 515 2553 or Michelle YosemiteGazette com 209 536 1143 or Michael YosemiteGazette com
